Pilebyg is a Danish supplier of sound barriers and developer of design, facades and Land art made of willow trees in collaboration with architects.

Pilebyg Branding

My role

client

Art Director, Photographer

Pilebyg

There were 4 things I wanted to associate in the logotype: the willow bud, bottom tree, leaf and branch.

logo concept

The grid is based on a custom Golden Ratio rules with a few modifications with the letters e and g, that makes the logotype balanced with an organic expression. The custom Golden Ratio is inspired from the shape of a willow leaf.

logo construction

The brand patterns created to support the product’s visuel language from the shape of the logotype by illustrate both willow branch, sound barriers and architecture in perspective.

brand pattern

Brand Identity

Custom Golden Ratio

color

clan pro font

Campaign